The Compass Report
A clear picture of what to fix first.
Product
The Compass Report
Built for
Local small businesses
Years
2026-Present
My role
Founder, designer, and lead auditor
First audit
Jess Kellie Adams, country artist and co-owned company
Sample report: Fernhollow Coffee Roasters
A fictional business, used to show how a Compass Report reads and works.
The job
Small businesses spend on websites, social media, and marketing without a clear picture of how the pieces fit together or whether they’re moving the business toward its goals. I built The Compass Report to give them that picture, plus a plan they can act on.
What I do
Defined the offer: an evidence-based audit and a 30/60/90-day roadmap, with a walkthrough call.
Designed the brand, the report, and the client experience from first contact to delivery.
Built the process: a short intake, a custom quote I review, a guided data-sharing step, and a two-checkpoint audit.
Combine structured research and AI-assisted analysis with my own review before anything is delivered.
Show the evidence behind every finding, with links to the pages and sources used.
How it’s made
The research is structured, the analysis is AI-assisted, and I review the work at two checkpoints before anything reaches a client. I don’t promise results. The report shows what to fix first and why.
How it works
The client fills out a short intake form. It takes 2 to 3 minutes.
I review it and send a fixed quote.
A deposit starts the work. The client shares access to the website analytics and social accounts.
I deliver the audit within 5 to 7 business days of receiving everything.
The client pays the balance, the report unlocks, and we schedule a walkthrough.
What the client gets
An honest assessment.
The evidence behind every finding.
A prioritized 30/60/90-day roadmap.
A private online report open for 90 days, plus a PDF to keep.
The Assessment
Each finding is rated, and each one shows its evidence.
The Roadmap
Steps in a suggested order, with an owner and effort for each.
Start here
The overview points to the first three moves.
First audit
The first report I ran was for country artist Jess Kellie Adams. She’s also my fiancée, and I co-own Grit & Grace Entertainment with her, so I’m saying that up front. She gave me permission to use it here.
It’s a Pre-Release Audit, a snapshot that stays unchanged. A follow-up audit is planned after the 90-day plan is carried out, to measure what changed. I’m not claiming results until then.
What gets reviewed
Business and offer
Website and digital experience
Marketing and audience
Brand and creative
Customer journey
Goals and performance
See it for yourself
Pilot report shared with permission from Jess Kellie Adams and Grit & Grace Entertainment. The sample report is fictional. Brand, site, and report by Zach Reeder.