Extreme Lighting & Sound

Finding the work, pricing it right, and seeing it through.

Company
Extreme Lighting & Sound (ELS), Nashville, Tennessee

Years
2026-Present

My role
Business Development & Project Manager

About ELS

ELS is a Nashville production company. My work here has spanned all three of its divisions, Production, Fabrication, and Integration, along with its own product line and online store. Today my focus is live production and AV integration.

What I do

Bring in new business and manage projects across live production, AV installs, fabrication, branded content, and marketing.
Turn what a client asks for into a clear scope, budget, schedule, and plan, then carry it through to delivery.
Write estimates and proposals, and coordinate the technical details with our crews and vendors.
Build marketing and sales tools, including campaign ideas, sales materials, product launches, and prospect research.
Produce and direct branded video, from the creative plan and talent prep through the shoot.
Create all of our marketing content from start to finish, run our advertising, and support sales and P&L analysis.

Building new business

My focus is finding new work beyond ELS's established relationships:

Production partnerships in the fair and festival industry through IAFE.
Production companies on LinkedIn and artists on Instagram.
Venues, schools, government organizations, and event organizers.
Prospect research, capabilities decks, sales materials, and follow-up.

I open the conversation and lead discovery. Pricing and final terms are set together with ELS leadership.

I use AI tools to build pipelines, research potential clients, and organize outreach. I review and approve every message before it goes out.

Selected ELS projects

RipWrench and RipWrench HD

RipWrench is ELS's all-in-one multi-tool for stage techs.

I created the marketing for RipWrench and RipWrench HD from start to finish, and directed the HD launch campaign: the digital ads, sales materials, and the online store it sold through.